About Us
We started Pro Academy because we got tired of watching smart people struggle with marketing. You know the type — they're great at what they do, but the whole digital landscape just feels overwhelming. So we decided to change that. We teach marketing the way it actually works. Not the theoretical stuff that sounds good in textbooks. Not the hacks that worked three years ago. We're talking about real strategies, real tools, and real results from people who've actually done this. Every course we build comes from 13 years of running campaigns that either crushed it or taught us painful lessons. And yeah, those painful lessons might be the most valuable part.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Meet Our Team
The people behind Pro Academy
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Martin Svoboda
Founder & Lead Instructor
Been running marketing campaigns since 2011. Spends too much time analyzing Google Analytics and arguing about attribution models. When he's not teaching, he's probably optimizing something you didn't know needed optimizing.
Petra Novotná
Content Director
Former copywriter who decided to teach others how to write copy that actually converts. Has strong opinions about email subject lines. Her students call her a perfectionist. She considers it a compliment.
Jan Kovács
Analytics & Strategy Instructor
Numbers guy who somehow makes data interesting. Runs paid ads campaigns for his own projects as case studies. Gets genuinely excited when something in the data tells a story nobody expected.
Our Mission
We help entrepreneurs and professionals understand marketing without the BS. Our job's simple: give you the knowledge and confidence to build campaigns that work for your business. No fluff. No false promises. Just honest education that moves the needle.
Our Vision
A world where marketing isn't mysterious. Where good ideas get funded because people know how to promote them. Where small businesses compete with big ones because they understand their customers better. That's what we're building toward.
Our Story
Pro Academy started in České Budějovice back in 2011 when our founder got frustrated explaining the same marketing concepts to different businesses over and over. Instead of repeating himself in countless consultations, he thought: why not just teach this properly? The first course was rough. But people actually learned stuff. So we kept going. We've grown organically since then — no venture capital, no aggressive sales tactics. Just word-of-mouth from people who took a course and actually changed their business. Today we've worked with 47 different marketing teams across Czech Republic and beyond.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
Our Core Values
The principles that guide everything we do
Brutally Honest
We tell you what works and what doesn't. Even when it's uncomfortable. Even when it means recommending you spend less money. That's how trust gets built.
Practical First
Theory matters, but only if you can actually use it tomorrow. Every lesson includes templates, checklists, or actual tactics you can implement immediately.
Constantly Learning
Marketing changes. We change with it. Our instructors are still actively running campaigns. We're not teaching what worked — we're teaching what works now.
Accessibility Matters
Great marketing education shouldn't cost 50,000 CZK. We price our courses so actual small business owners can afford them.